THE PICNIC

— nostalgic Thai cuisine 

 

A Thai restaurant that will walk you back to Thailand in 18th century, King Rama the fifth era, the golden era of culture when east meet west. The Picnic tells a romantic story of young couple who sending their love through letter and food in “Pinto" ( Thai vintage style food carrier ). The story is illustrated across Identity, menu and interior design. Be ready to fall in love with food that makes your heart grow fonder.

 

— scope of work

• Branding

• Art direction

• Story telling

• Project coordination 

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Location — Shanghai, China

Agency — Whitesp ce

Painter — herematam

Food Photography — Oat Komkrich

Chef — Max Wittawat