THE PICNIC
— nostalgic Thai cuisine
A Thai restaurant that will walk you back to Thailand in 18th century, King Rama the fifth era, the golden era of culture when east meet west. The Picnic tells a romantic story of young couple who sending their love through letter and food in “Pinto" ( Thai vintage style food carrier ). The story is illustrated across Identity, menu and interior design. Be ready to fall in love with food that makes your heart grow fonder.
— scope of work
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Branding
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Art direction
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Story telling
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Project coordination
Location — Shanghai, China
Agency — Whitesp ce
Painter — herematam
Food Photography — Oat Komkrich
Chef — Max Wittawat